Nike is collaborating with artist Jan Duursema and Amanda Conner for their make yourself a superpower campaign. This isn’ the first time Nike has teamed up with Comic artist to promote their products or their line but this time the emphasis is on women.
To illustrate the charac- teristics of the collection, Nike collaborated with two of the world’s most respected female comic artists, Jan Duursema and Amanda Conner. To- gether they captured the epic aspects of the new Nike Women’s Training Holiday 2011 collection and the various scenarios where with its help you can overcome almost any obstacle. Nike has a long tradition of working with artists who share the same obsessive dedication to innovation, craftsmanship, and looking to culture as a means to inspire through sport. Jan and Amanda’s works, like Nike Women’s Training apparel and footwear, have been crafted down to the smallest detail and the finest line. Creating comic art is a long process from pencil to final color, and Jan and Amanda tirelessly labor over every aspect in